About Alex

It started with
“I could make that.”

YouTube videos first. Then theme parks, training tools, and a growing interest in why people respond to what we make.

Alex at Epic Universe
At Epic Universe, Orlando.

I started with what I liked.

Gaming, music, and the communities around them. My channel, AtrayGaming, goes back to 2014: Minecraft episodes, Beat Saber, piano covers, streams. I handled the ideas, editing, titles, thumbnails, and publishing myself.

It wasn’t a neat career plan. It was a reason to make something, put it out there, and figure out the next one. Looking back at the channel now, I’m interested in the difference between what I wanted to make and what people actually watched.

That story, with the actual videos

Then I saw the other side of the experience.

I’ve worked in food and beverage at Disney and Universal, helped commission Epic Universe attractions, and now work in attractions operations at Constellation Carousel and Curse of the Werewolf.

In a video, you can edit an explanation until it works. In attractions, someone is standing in front of you, trying to understand what to do next. That’s made me pay attention to the gap between what we think we explained and what someone actually heard.

My work in attractions

Off the clock

Still making things.
Games, home servers, and experiments.

The gaming side

Gaming was where much of my creator work began. There’s still a backlog, and the channel keeps its original name: AtrayGaming.

Visit the channel →

The tinkering side

I run self-hosted tools and experiment with automations at home. I like having something practical to figure out, build, and improve.

This website is on GitHub →

The next chapter

From doing the work to helping shape it.

I graduated from UCF with a B.S. in Entertainment Management and a Marketing minor. I’m starting UCF’s Evening MBA in Spring 2027, and looking for opportunities in digital content, marketing, communications, and guest experience strategy.

I want to bring the creator experience and the operations perspective into the same room: making things, understanding the audience, and learning from what happens next.