Selected work
I make things in a few different formats: videos, scripts, guest experience concepts, and training tools. Each project below shows my part in the work, something you can actually look at, and the thinking behind it.
I ran AtrayGaming myself: ideas, edits, titles, thumbnails, publishing, and audience engagement. By October 2026, the channel had 300+ videos since 2014 and 189,129 lifetime views. Six piano-cover and Beat Saber uploads account for about 54% of those views. The case study examines that pattern without treating the totals as proof of why it happened.
See: published videos, original thumbnails, October 2026 analytics, and proposed packaging tests. Read the case study
I wrote a Celestial Park video pitch for a group with different ride preferences. My key choice was to give both friends a ride they wanted, then a shared ending. The proposal includes a five-minute episode and two vertical edits. It has not been filmed or launched.
See: opening dialogue, a six-beat storyboard, thumbnail studies, and a pilot measurement plan. Read the case study
I combined a literature review with a survey for a UCF research paper about expectations shaped by theme park content. There were three respondents. The case study shows what they said, what the sample cannot establish, and how I used the question in a guest-planning writing sample.
See: the original paper, research findings and limits, and a complete writing sample. Read the case study
For a team event concept, I developed the individual sponsorship proposal: partner tiers, brand activations, benefits, and a delivery timeline. The work connects a creative event idea to what a partner would actually receive. It is an academic proposal, not a produced event.
Partner tiers · Brand activations · Delivery timeline Read the proposal (PDF)
I wrote an executive-summary concept for an interactive experience across Dark Universe. Guests choose a path through five checkpoints before a finale with Maleva. The design considers repeat visits, checkpoint spacing, and guest flow. It was not built or piloted.
Guest journey · Storytelling · Operations considerations Read the case study
A group case study of how Lionsgate marketed a sequel as a living story world instead of a release date: Capitol Couture, a fan citizenship site, and in-character channels that each told a different part of the story. I researched and presented the framing sections, including the Four Ps we used to judge whether the campaign actually worked.
See: the full 17-slide deck (PDF) and my breakdown of the challenge, the framework, the channels, and the evaluation. Read the case studyWriting
A script has to sound like people. A planning card has to give someone a usable next step. Here’s how I approached each.
Original script · Independent proposal
Friend A“I came for the coaster.”
Friend B“I came with you. Those are different things.”
I opened with the disagreement between the friends because that is the problem the video needs to solve. The ride information comes after the viewer understands the people.
Original planning copy · Hypothetical sample
Start with one thing each person wants from the day. A ride? Time to explore? A shared meal?
The sample starts with a decision a guest can make. It leaves room for different preferences and avoids promising exact timings. I wrote it to explore the research question; it has not been audience tested.
Training tools
These projects grew out of my attractions operations work at Epic Universe. The format matters: a learner can match, turn over, or handle something instead of only listening to an explanation.
I created a physical flashcard set and a quick-match activity for new team members. Both give trainers a way to practice the material with someone and talk through what they missed.
Physical training materials. Operational content is not reproduced here.
I worked with Guest Services on a laminated stroller pass and with the Express team to source voided Attraction Assistance Pass samples, regular and gold. Trainees can handle and recognize the products they are learning about.
Training aids made or sourced with partner departments.
Radio Ready: a separate fictional demo. This saved view shows the digital practice workspace using invented festival examples. It is a demonstration of the format, not the operational flashcard deck or a claim that this app was adopted at work.
Open the full-size screenshotSelected academic work and independent concepts, 2024 to 2025.
Academic production proposal · 2025
A five-city routing and budget exercise connecting creative choices with staffing, travel, and venue constraints. A planning model, not a produced or licensed tour.
Read PDFAcademic communications analysis · 2025
An analysis of a historical communications case and the response plan I proposed for it, including channel choices and the reasoning behind them.
Read PDFAcademic career research · 2024
Industry research and an interview with former Disney executive Ben May, on relationship marketing, brand loyalty, and how the work gets done.
Read PDFAudio documentary · 2025
A 16-minute narrated documentary I wrote and produced about MyNetworkTV, the Fox-backed network launched in 2006 on a nightly telenovela strategy and wound down as a network within three years. It is a rise-and-fall story about a media brand that never found its audience, researched and told as long-form audio.
Academic video essay · 2025
A six-minute video essay on what happened when a streaming platform asked Andrew Schulz to cut jokes from his special Infamous. He bought the special back, released it himself, and reportedly made over $1 million in days. I use that decision to test four schools of economic thought, and argue the decentralized ones, Austrian and Chicago, best explain why ownership worked.
Academic concept · 2024
A concept deck proposing one targeted upgrade for a ride that opened in 2000: take the scores Alien Attack already tracks internally and put them in the Universal app, as Minion Blast does, so guests can chase high scores, share results, and come back to beat their friends. The deck covers guest and team member impacts and a rough $200k to $1 million cost range. A class concept, not a Universal project.
Read PDFThese are original project documents: completed academic work and independent proposals. Brand references do not imply a commission or endorsement, and any outcomes described in them are assumptions, not results.